Every (good) business starts with a problem. And ours was obvious: The available funding options sucked. From extremely slow processes and complicated equity finance to intimidating personal guarantees, we came to realize that, instead of serving them, traditional funding methods were not only inaccessible to brilliant SME businesses , but the were actually scaring them off. And this is when a lightbulb went on and our Co-Founders, Ahmed Coucha (CEO) and Khaled Nassef (CTO) got to work.

Being the former CFO and Co-Founder of Kijamii, the regional, award-winning digital Advertising Agency, Coucha experienced first-hand what challenges SME Founders faced. Together with Khaled Nassef and Sherif Bichara (who later joined the founding team and is now leading FlapKap’s FinOps), the three partners took it upon themselves to tackle every Founder's pain points. With Nassef’s experience and passion for Tech, Coucha’s love for Digital and Entrepreneurship and Bichara’s expertise and interest in finance, they introduced a modern, founder-friendly funding solution for founders in the MENA region.